Director

Ian George is the owner and director of Plato as well as the owner of parent company George Industries.

With more than 40 years’ experience in vehicle identification system innovation, Ian provides the strategic direction. Ian has a strong and respectful relationship with his team and continues to have oversight and input to the marketing and management of TasPlates and myPlates.

Ian is also a member of the supervisory board of Erich Utsch AG, a Swedish-Australian owned world-leader in security number plate technology, equipment and number plate manufacturing.

Chief Strategy Officer

Jemma was Managing Director of PPQ and KiwiPlates and an experienced senior executive with 20 years in roles focused on business strategy and growth, technology and e-commerce, sales and marketing.

She has grown her expertise in board and executive management positions across diverse industries including aeromedical aviation, health, retail, professional sport and leisure.

A strategic thinker who thrives on driving change by turning insight into innovation, she is a former Managing Director with the Publicis Groupe, one of the world’s largest communication agencies.

CEO (MyPlates, TasPlates)

David is a global technology and media executive who leads by knowledge, collaboration and vision.

An inspirational leader, David believes in products that deliver great customer experiences, technology which simplifies processes, and innovation that can improve everyday life.

The former Chief Digital Officer of Clubs Australia David brings strong experience in data governance, marketing strategy and brand development, data engineering and e-commerce.

David works closely with Plato’s government clients to deliver on the vision, strategy and performance at TasPlates and myPlates.

Chief Financial Officer

Audrey Frazer is the CFO of Plate Impressions and has worked with Ian George since 2000.

She specialises in finance, administration and partnering with government in the manufacturing and marketing of number plates and other associated services.

Audrey’s strengths lie in her ability to set up new structures and business processes within regulatory environments that meet the statutory and commercial requirements of both government and business stakeholders.

Advisor

Peter is an experienced non‐executive director with over 25 years’ advising corporate, government and family office clients undertaking complex transactions globally.

With significant experience in business improvement, corporate transactions, restructuring and governance in private and public sectors, Peter brings a wealth of knowledge to this his advisory board role at Plato.

Peter is a Chartered Accountant and was previously a partner at KPMG. He is presently Managing Director of Stradbroke Capital, director of Mitchell Services Limited (MSV), the independent Chair of the QIC Private Equity Investment Committee and has been working with George Industries since 2016.